Ashley Beach Smith
Skills
Marketing Strategy
Project Management
Writing & Storytelling
Social Media Management
Email Marketing
Graphic Design
Video Editing
Photography
UI/UX Awareness
Brand Strategy
Donor Relations
Marketing Strategy
Project Management
Writing & Storytelling
Social Media Management
Email Marketing
Graphic Design
Video Editing
Photography
Website Development (WordPress)
UI/UX Awareness
Brand Strategy
Donor Relations
Experience
COMMUNICATIONS DIRECTOR
Every Orphan’s Hope | Frisco, TX | 10/2021-Present
Lead all aspects of marketing and communications to strengthen fundraising, donor engagement, and brand development for a nonprofit serving orphaned and vulnerable children in Zambia. Build and manage strategies that align with organizational goals, support capital campaigns, and cultivate personal relationships that expand support for the mission.
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Serve as the primary point person for all communication efforts across digital and print platforms.
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Develop and implement a multi-channel communications strategy to increase donor retention and reach new audiences.
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Cultivate personal relationships that introduce new donors and mission teams to the ministry, resulting in more than 200 donors, three teams, and over $275,000 in new gifts outside of formal development efforts.
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Manage all content creation, including email marketing, blog writing, social media, print collateral, video editing, and web design.
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Lead communications strategy and execution for capital campaigns related to property expansion, including new homes and ministry facilities.
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Introduce streamlined processes and organize digital assets to improve team efficiency and ensure brand consistency.
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Collaborate with leadership to align messaging with key organizational priorities.
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Oversee and mentor communications interns annually, providing hands-on experience in nonprofit marketing.
CO-OWNER
Beachsmith Investments, beachsmith.com| Richardson, TX | 2004 – Present
Beachsmith Investments provides strategic branding, web development, and marketing consulting for startups, small businesses, and rebranding initiatives. As a co-founder, I collaborate directly with clients to bring clarity, creativity, and consistency to their brand presence across print and digital platforms.
- Consult with clients on brand identity, messaging, and market positioning.
- Design and develop websites (WordPress) tailored to client goals and audience needs.
- Create logos, business cards, letterheads, and digital brand assets.
- Provide strategic guidance for launch campaigns, customer engagement, and long-term growth.
- Develop visual branding elements and style guides.
- Support clients through rebranding processes with a focus on clarity and cohesion across all channels.
COMMUNICATIONS DIRECTOR
Woodcreek Church | Richardson, TX | 07/2009 – 09/2021
Oversaw all aspects of church communication strategy, design, and content creation to support ministries, engage the congregation, and advance organizational goals.
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Provided communications leadership for two successful multi-million-dollar capital campaigns, one focused on debt reduction and the other on facility expansion.
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Developed and executed departmental processes and streamlined workflows to improve efficiency and consistency.
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Determined and organized all mid-week and Sunday morning communication to the church body.
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Managed all graphic design, web design, written communication, and social media content.
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Partnered with ministry leaders to communicate initiatives in ways that supported engagement and ministry impact.
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Supervised communications coordinator, providing leadership and support.
BUSINESS MANAGER & CREATIVE DIRECTOR
Advantus | Jacksonville, FL | 2004 – 2007
Managed the Magic Scraps brand for Advantus Corp., including product development, product sourcing, marketing, and business development.
- Developed products, including idea conception, style offerings, sourcing, packaging, and marketing.
- Prepared sales presentations for vendors such as Target, Michaels, and Costco.
- Managed staff of four in the Richardson, TX office.
OWNER
Magic Scraps | Richardson, TX | 2001 – 2004
Owned and operated a scrapbook embellishment manufacturing business with 20 employees and a yearly revenue of 2 million.
- Designed and developed over 900 SKUs.
- Sold products to thousands of retail stores.
- Handled all hiring and HR issues.